Popeyes Louisiana Kitchen

 New Orleans is known for their annual Mardi Gras festivities. GUT Agency and the creative team were challenged to create a campaign that sparked inspiration and shared NOLA culture, even though the usual festivities were put on hold due to the pandemic. Popeyes turned their local NOLA stores into floats to celebrate and keep the culture alive, hiring local float builders and providing employment opportunities. We wanted to show them off while speaking to the true Cajun culture.

Copywriter: Kelsey Matthews