Philadelphia
During my time at GUT Agency, I worked with the creative and social team to complete an Easter campaign to promote the “Oreo Philly Mini Cheesecakes” recipe.
Easter is a time for fun and popular games like spoon races, egg hunts, and more; so we created a variety of interactive social games for adults.
Our team’s original idea went live on all Philadelphia Cream Cheese social media channels during Easter 2021.
Cheesecake is the “Adult Version of Winning the Egg Hunt.”
Copywriter: Kelsey Matthews
Art Directors: Gavin Gussel & Andrea Day