Cards Against Concussions
Many believe that the leading cause of concussions in the U.S. are sports-related injuries, but the leading cause is domestic violence.
“Cards Against Concussions” tells the story of domestic violence survivors and includes a QR code to connect users to the Partnership Against Domestic Violence website, which prompts them to donate.
The aim of this campaign is to create widespread awareness, raise money for victims, and to encourage them to get help.
Concepting and Copywriting: Kelsey Matthews
Concepting & Art Direction: Carlos Correa